Marketing Director

Responsibilities:

• Plan, develop, organize, implement, evaluate, and direct the Facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to the Facility, its programs, services, and practices.
• Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the Facility in accordance with current Privacy Rules and Regulations.
• Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
• Review the Facility’s marketing and public relations policies and procedures at least annually and make changes, as necessary.
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret the Facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
• Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the Facility is accurate and fully descriptive.
• Ensure that all employees follow established policies and procedures governing the release of information.
• In coordination with the Administrator, develop and implement long-range plans for the Facility in its effort to establish and maintain our marketing and public relations programs.
• Support and promote the philosophy, goals, and objectives of the Facility’s marketing and public relations programs and activities.
• Assist in standardizing the methods in which marketing and public relations programs and activities will be developed and implemented.
• Assume the administrative authority, responsibility, and accountability of directing the activities and programs of the marketing and public relations department.
• Represent the Facility at and participate in top-level meetings.
• Maintain schedules for all marketing and public relations programs.
• Organize and implement continuing internal communications through the use of bulletin boards, house organs, committee meetings, newsletters, brochures, and public announces, etc.
• Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities.
• Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary.
• Develop, schedule, and guide tours and personnel through the Facility.
• Keep a supply of brochures, and other printed material readily available for persons requesting such data.
• Assist in the developing and maintaining a volunteer program.
• Maintain an adequate liaison with families, residents, and community and civic leaders.
• Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the Facility.
• Supervise ongoing community service projects and develop appropriate problem-solving actions.
• Plan and implement special events that serve to advance staff, resident, and community relations.
• Coordinate special functions with all departments.
• Assist with promotions, publications, newsletters, etc., as necessary.
• Develop and maintain a current file of media contacts.
• Contact the news media when new programs, promotions, etc., are implemented within the Facility that will be beneficial to the Facility and community alike.
• Keep the Administrator informed of newspaper, radio, and television accounts of noteworthy items of general interest that may have an impact on our Facility or the regulations that govern our Facility.
• During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergency conditions.
• Work with design and printing companies in the development of Facility brochures, newsletters, publications, etc.
• Make written and oral reports and recommendations to the Administrator concerning our Facility’s marketing and public relations programs and activities.

Staff Development

• Assist department directors in the planning, conducting, and scheduling of in- service training classes, on-the-job training, and orientation programs concerning the Facility’s marketing and public relations programs and activities.
• Attend and participate in Facility mandatory in-service training programs as scheduled (e.g., OSHA, TB, HIPAA, Abuse Prevention, etc.).

Budget and Planning Functions

• Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the Facility.
• Assure that adequate financial records and expense reports are submitted to the Administrator, as required.
• Keep abreast of economic conditions and situations and make adjustments, as necessary, to assure the continued ability to provide quality care.

Education

A Bachelor’s Degree from an accredited college or university, or five (5) years experience in marketing and/or public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.

Experience

• Must possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, and government relations, etc., as they relate to nursing Facility operations.
• Must possess the ability to communicate effectively, orally, and in writing.
• Must possess the ability to assimilate information from a variety of sources, analyze information, and make recommendations to the Administrator.
• Must possess the ability to establish, implement, and maintain effective marketing and public relations program.